Amoeba
Creating a cohesive brand experience across digital platforms and physical spaces for one of India's leading entertainment destinations.
Overview
Amoeba is a family entertainment destination offering bowling, arcade games, sports experiences, food, and events across multiple locations. The project involved creating consistent visual experiences across both digital and offline touchpoints.
Unlike a traditional website project, Amoeba involved designing experiences that extended beyond digital interfaces. The work spanned website design, branding assets, environmental graphics, and marketing materials, requiring a consistent visual identity across multiple customer touchpoints. Contributing to both digital products and physical experiences provided valuable insight into building cohesive brand ecosystems rather than designing standalone interfaces.
Industry:
Entertainment & Leisure
Role:
UI/UX & Visual Designer
Platform:
Website, Branding & Environmental Graphics
Challenge
Creating a consistent brand experience across digital and physical touchpoints while supporting multiple entertainment venues with different audiences and promotional needs. The project required balancing brand consistency with the flexibility to design websites, environmental graphics, and marketing assets that worked seamlessly together.
My
Role
I collaborated with my Design Lead on a wide range of design requirements across the Amoeba brand, contributing to website UI, branding assets, environmental graphics, and marketing materials. Throughout the project, I translated requirements into high-fidelity designs, refined layouts through feedback, and ensured visual consistency across every touchpoint.
As the brand evolved, I also designed responsive Webflow pages and collaborated with developers during implementation, helping bridge design concepts into production-ready experiences while maintaining consistency across the digital ecosystem.
Tools Used:
Figma, Webflow, Adobe Illustrator, Adobe Photoshop
Credits:
Designed while working at Mavtek Consultancy Services (WeBeCray). The work showcased represents my contributions as part of the design team and is shared for portfolio purposes while respecting project confidentiality.
Design
Highlights
Outcome
Delivered a cohesive design system spanning digital experiences, physical spaces, and promotional materials that strengthened brand consistency across the Amoeba ecosystem. The project enhanced my understanding of designing end-to-end brand experiences beyond traditional UI design.
Other Work
