The Nommers
Evolving a multi-platform food-tech ecosystem that connects home chefs, local vendors, and customers through intuitive digital experiences.
Overview
The Nommers is a community-driven food platform that connects home chefs, local vendors, and food lovers through mobile applications, a responsive website, and digital experiences designed around homemade food.
The Nommers is one of the largest and longest-running products I've contributed to during my time at WeBeCray. Over multiple years, I worked on the continuous evolution of the customer app, chef app, marketing website, admin dashboard, and event experiences. As the platform expanded with new services and features, I contributed to improving user journeys, refining existing experiences, and designing new modules while maintaining consistency across the ecosystem. Every iteration was driven by user feedback, business requirements, and close collaboration with the design team and developers.
Industry:
Food & Beverae
Role:
UI/UX Designer
Platform:
Mobile Apps, Website & Admin Dashboard
Challenge
Design and continuously evolve a scalable food-tech ecosystem that serves multiple user groups—including customers, home chefs, administrators, and event participants—while introducing new features, improving existing experiences, and maintaining consistency across web and mobile platforms.
My
Role
I initially joined The Nommers as a freelance designer, supporting the design team under the guidance of my Design Lead. As the project grew and I transitioned into a full-time role, I became increasingly involved in different stages of the design process while continuing to work closely with her guidance and feedback throughout the project.
Over the years, I contributed to user research, competitor analysis, information architecture, wireframing, UI design, prototyping, and iterative improvements across multiple product releases. I worked on the customer application, chef application, marketing website, admin dashboard, event platform, and new feature experiences introduced as the business expanded.
Alongside the design process, I collaborated with developers during implementation, participated in client discussions to better understand business requirements, and refined designs based on stakeholder feedback and real user needs. This project gave me the opportunity to experience how a digital product evolves over time through continuous learning, collaboration, and iteration.
Tools Used:
Figma, FigJam, Adobe Illustrator
Credits:
Designed while working at Mavtek Consultancy Services (WeBeCray). The work showcased represents my contributions as part of the design team and is shared for portfolio purposes with respect to project confidentiality.
Design
Highlights
Outcome
Contributed to the ongoing evolution of a multi-platform product by designing new features, refining user journeys, and supporting multiple product releases. The experience strengthened my understanding of long-term product thinking, cross-functional collaboration, and designing scalable user experiences that grow alongside business needs.
Other Work
